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UX Sprint Project
Perdure
1 Month
Client
Clocr
Web Application
UX Design and UI Design
Application Redesign
Design and User research
Individual
1
Shafiqah Zulfikar
Personal Contribution
Design
User Research
Concept Development
Wire framing
Visual Design
Prototyping
Perdure is a self paced, mentored and individual UI UX capstone project that started from choosing a problem statement to coming up with a medium fidelity prototype of red routes of the final solution.
Problem Space
Today, waste generation by individual households has increased tremendously and subsequently has been filling up 1/3rd of our available landfills...
1
Individuals lack the opportunity to actively participate in community waste management
2
Communities do not include waste management as an integral requisite within their space
3
Individuals are more likely to take certain actions when incentivized with rewards rather than punishment
Design Research
After choosing a problem area, the first step involved creating a research plan with goals, background, methodologies and certain questions that I needed to get answered through secondary research and heursitic analysis of competitors.
After the secondary research, I created a list of interview questions and participants for interviews were shortlisted using screener surveys. The following are the characteristics of the interviewees :
Living in tier 1 or tier 2 cities in India
Aged between 18 and 28
Has basic awareness of the environmental impacts of waste
Consumer of packaged goods
Has at least some interest in practicing waste management
The reason I created a screen survey to recruit interviewees was to eliminate any bias I may have held and to make sure I am getting information from people who belong in the intended audience group.
User Interviews
To create this affinity map, I categorized all the insights that I heard from the interviewees into observations, insights and direct quotes using different colours to represent each category.
Step 1: Categorizing interviewee notes into observations ( purple ), insights ( green ) and quotes ( pink )
Step 2: Identifying the points to create various themes based on the type of information using the smaller colored stickies on each post it note
Step 3: Grouping the post it notes that belong to the same theme based on the color of the smaller stickies
Step 4: The final four themes were - blue ( dos and dont's), yellow ( new ideas), orange (resource problems) and lastly what has to change ?
Synthesizing
Research
Insights
"Landfills in Bangalore are getting filled up too fast "
" Wet waste takes up unnecessary space in landfills "
" Since landfills are getting full too fast, garbage trucks are offloading garbage on lonely road "
" People who have backyards could reuse waste in compost pits "
Finding 1 : Landfills are filling up too fast, increasing need to reuse waste in individual household levels
Insights
"It might be difficult for individual houses to do something but larger communities can do their part "
"My community hardly has empty dustbins, I always keep my dry waste in my bag"
Finding 2 : Apartments and buildings need to incorporate waste management in their building design
Insights
"Many times I end up buying products just for a one time use"
"I wish to recycle products but it takes a lot of effort and I have not found a convenient method to do so"
" Half my trash is products I have never used in my life "
Finding 2 : Individuals are aware of the avoidable trash that they generate and wish to engage in waste management practices
Problem
Statement
How might we....
encourage individuals to participate in community waste management methods so that they directly contribute to the reduction of household waste generated every year ?
Concept Development
Customer Journey Mapping
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Persona and Empathy Mapping
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User Stories
Step 1: Categorizing interviewee notes into observations ( purple ), insights ( green ) and quotes ( pink )
Step 1: Categorizing interviewee notes into observations ( purple ), insights ( green ) and quotes ( pink )
Step 1: Categorizing interviewee notes into observations ( purple ), insights ( green ) and quotes ( pink )
Step 1: Categorizing interviewee notes into observations ( purple ), insights ( green ) and quotes ( pink )
Key Features
The main phases of the concept development included creating a persona, drafting a customer journey map to understand pain points and opportunities at various touch points and redesign the information architecture to one that is more intuitive and less complicated.
Lend products that you don't use to friends and family in close proximity
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Borrow products from your community when its a one time use
Conveniently chat with lenders before borrowing or lending products
Answer questions for the guest on behalf of the host
Red Routes
The storyboard was created in order to craft the story/narrative of the concept. This aims to highlight all the solution use cases with the key features being given extra importance in each scenario. The following are the major use cases :
Visual Design
Logo Design
The main phases of the concept development included creating a persona, drafting a customer journey map to understand pain points and opportunities at various touch points and redesign the information architecture to one that is more intuitive and less complicated.
Mid fidelity screens
The main phases of the concept development included creating a persona, drafting a customer journey map to understand pain points and opportunities at various touch points and redesign the information architecture to one that is more intuitive and less complicated.
Onboarding
Get introduced to the app and its main features through comprehensive onboarding session.​
Explore
Products
Explore all the products that are available to be borrowed from within the radius that you set in your preferences​
Product
Description
View extensive information ( price, reviews, description, distance ) about the product that you wish to see more details about ​
Timely
Notifications
Receive timely notifications to remind you about the products that you have borrowed and days left to return it​
Convenient
Navigation
Side navigation which nests all the major sections within the app making it easier to navigate between them
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